Micro Financial Sharia Non-bank Strategic Analysis
A Study at BMT Beringharjo, Yogyakarta
Bibliographic Data
| ID | 22212972 |
|---|---|
| Authors | Marissa Grace HAQUE (Bank Indonesia, corresponding author), Nurjaya Nurjaya (0000-0002-0221-4585), Azhar Affandi (0000-0001-7691-021X), Heri Erlangga (0000-0002-5392-8916, Universitas Pasundan), Denok Sunarsi (0000-0001-6876-0143, Universitas Pamulang) |
| Year | 2021 |
| Volume | 4 |
| Issue | 2 |
| Pages | 1677-1686 |
| Publication date | 2021-04-20 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Budapest International Research and Critics Institute (BIRCI-Journal) Humanities and Social Sciences (JOURNAL) |
| Journal identifiers | ISSN: 2615-1715 • E-ISSN: 2615-3076 |
| Publisher | Budapest International Research and Critics Institute (PUBLISHER) |
| DOI | 10.33258/birci.v4i2.1829 |
| OpenAlex | W3156008001 |
| Language | EN |
| References cited | 5 |
Prior to the 1998 economic downfall, and in ten years after in 2008, BMT (Baitul Maal wa Tamwil) proofed the endurance to remain stable. From those external factors, strived the company very hard hard to sustain its business, as well as to formulate a better strategy to its competitive advantage. The research begins with the internal and external analysis, using a SWOT Analysis. The results shows its business strength and its market penetration, lies in its company’s human development. Through the IE Matrix, founds BMT Beringharjo competitive position in Quadrant or cell IV Matrix IE, with growth strategy through horizontal integration concentration. Based on its position of: (1) competition; (2) strength; (3) weakness; (4) opportunity; (5) threats. Enriched with strategy of: (1) market penetration; (2) market development; as well as (3) horizontal integration strategy to the creative innovation strategy is inevitable to remain exist and gain more success
Business · Business administration · Business development · Competitive advantage · First-mover advantage · Industrial organization · Market penetration · Market share · Strategic management · SWOT Analysis · Islamic Finance and Banking Studies · SMEs Development and Digital Marketing · Strategic Planning and Analysis · Accounting · Finance · Marketing
| Highly cited | No |
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