Analysis of the factors that affect students' satisfaction with how private colleges and universities build their brand images
Bibliographic Data
| ID | 22214370 |
|---|---|
| Authors | Chao Tang (0000-0003-2701-9425, Neusoft (China)), Han Guo (0000-0001-7535-5621, Neusoft (China)), Kuangyi Xie (Neusoft (China)) |
| Year | 2022 |
| Volume | 4 |
| Issue | 6 |
| Publication date | 2022-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Sociology and Ethnology (JOURNAL) |
| Journal identifiers | ISSN: 2616-2318 |
| Publisher | Clausius Scientific Press, Inc. (PUBLISHER) |
| DOI | 10.23977/jsoce.2022.040612 |
| OpenAlex | W4298171907 |
| Language | EN |
| References cited | 1 |
Private universities now use the development of their brand image as a key strategy for creating competitive differentiation in the higher education industry. In order to examine student satisfaction with the brand image construction of private universities and to suggest ideas for the brand image construction of private universities, this paper publishes a survey on the satisfaction of the brand image construction of private universities from the perspective of students in Guangdong Province
Advertising · Brand Image · Business · Higher education · Political science · Computer Science · Corporate Identity and Reputation · Psychology · Marketing
| Highly cited | No |
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