The Explorations of the Communication Value and Innovation Path of Original Cultural TV Programmes under the Perspective of Integrated Media

In the era of the booming development of deep interactive media integration, original cultural TV programs should stick to their own cultural core. While pursuing its own ideological and artistic qualities, it has found new breakthroughs for empathetic interaction between the programme and young viewers. Embracing Internet clout, cross-border content convergence. Gradually in practice, we have explored and constructed a new mode of production and service for original cultural TV programmes on network TV, which is "multi-party co-creation, multi-scene construction and multi-media dissemination". The dissemination of original cultural TV programmes is conducive to the creation of China's cultural intellectual property, helping to tell China's good stories. Shaping the image of China as a harmonious and beautiful country and enhancing the multicultural identity of the Chinese nation

Advertising · Art · Business · China · Cultural identity · Ideology · Media studies · Multiculturalism · New media · Pedagogy · Political science · Public relations · Social science · Sociology · Technological convergence · Telecommunications · The Internet · Visual arts · Computer Science · Digital Media and Visual Art · E-commerce and Technology Innovations · Engineering · Law