Small Slogans, Big Effect
The Mobilization Function of Epidemic Prevention Slogans
Bibliographic Data
| ID | 22215162 |
|---|---|
| Authors | Qing Guo (0009-0007-0292-6930, Hubei University of Technology, corresponding author) |
| Year | 2022 |
| Volume | 5 |
| Issue | 6 |
| Publication date | 2022-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Academic Journal of Humanities & Social Sciences (JOURNAL) |
| Journal identifiers | ISSN: 2616-5783 |
| Publisher | Francis Academic Press Ltd (PUBLISHER) |
| DOI | 10.25236/ajhss.2022.050617 |
| OpenAlex | W4295559684 |
| Language | EN |
As a political communication vehicle, slogans played a unique mobilizing role in the early practice of the Chinese Communist Party. In the prevention and control of this new coronary pneumonia epidemic, a large number of epidemic prevention slogans emerged, mobilizing the general public to participate in the prevention and control of the epidemic through its simplicity, vividness and warning characteristics, which had a positive effect on the control of the epidemic. The mobilizing function of the anti-epidemic slogans of orientation, unity, promotion and identification is exercised
Advertising · Business · Communism · Political science · Politics · Public relations · Simplicity · Computer Science · Ideological and Political Education · Language, Metaphor, and Cognition · Law · Public Relations and Crisis Communication
| Highly cited | No |
|---|