Research on the Optimization Scheme of Chinese Fashion Trend Shopping Malls Based on Consumer Preferences—Take Suzhou as an Example

With the purpose of this research, the author studies consumer preference from four dimensions: activity preference, theme preference, personalized preference and consumption environment preference. Based on U&A model and regression analysis, it is found that consumers have a good general attitude towards "Chinesetrend" themed shoppingmalls, but the satisfaction degree withsuch shopping malls is not high. Finally, the author uses AIDEES model to propose an optimization scheme from the six stage of consumer psychological development: Attention, Interest, Desire, Experience, Enthusiasm and Share

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