Audience and Purpose as a Guide to Improve Acceptability and Readability of Technical Translation
Bibliographic Data
| ID | 22218067 |
|---|---|
| Authors | Pinfan Zhu (0000-0001-7277-3318, Texas State University, corresponding author) |
| Year | 2021 |
| Volume | 4 |
| Issue | 7 |
| Pages | 98-108 |
| Publication date | 2021-07-30 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Linguistics Literature & Translation (JOURNAL) |
| Journal identifiers | ISSN: 2617-0299 • E-ISSN: 2708-0099 |
| Publisher | Al-Kindi Center for Research and Development (PUBLISHER) |
| DOI | 10.32996/ijllt.2021.4.7.11 |
| OpenAlex | W3191712493 |
| Language | EN |
| References cited | 4 |
Equivalence theory in translation, which is source-text focused, has always been an influential guideline for translators. However, recently, scholars argue that equivalence in translation is not totally possible, and in the author’s opinion, it is not even necessary in many cases in technical communication. In this article, the author tries to approach technical translation guidelines from a different angle, which is purpose an audience-focused. The paper discusses how to improve and evaluate the acceptability or readability of technical translation in terms of the expectations of the audience and the need for the translation purpose. Taking a Traditional Chinese Medical website as an example, the author points out that only by targeting the audience’s needs at the semantic, syntactic, textual, and content levels can a technical translator produce effective technical translations accepted and appreciated by readers
Advertising · Documentation · Guideline · Linguistics · Political science · Readability · Target audience · Technical communication · Technical documentation · Computer Science · Translation Studies and Practices
| Highly cited | No |
|---|