The Impact of Sequential Data on Consumer Confidence in Relative Judgments

Dados Bibliográficos

AUTOR(ES) D. Biswas , Donald R. Lehmann , Guangzhi Zhao
ANO 2011
TIPO Artigo
PERIÓDICO Journal of Consumer Research
ISSN 0093-5301
E-ISSN 1537-5277
EDITORA Routledge (United Kingdom)
DOI 10.1086/656061
CITAÇÕES 1
ADICIONADO EM 2025-08-18
MD5 de33ff0dc8ed6a3ee10d33eac2ab798a
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