The Effects of Ad Context and Gender on the Identification of Visually Incongruent Products

Dados Bibliográficos

AUTOR(ES) Theodore J Noseworthy , June Cotte , Seung Hwan (Mark) Lee
ANO 2011
TIPO Artigo
PERIÓDICO Journal of Consumer Research
ISSN 0093-5301
E-ISSN 1537-5277
EDITORA Routledge (United Kingdom)
DOI 10.1086/658472
CITAÇÕES 3
ADICIONADO EM 2025-08-18
MD5 a28667da697ec43571c24bb6e8708873
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Ferramentas

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