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Grassroots Comics in India

Activism through Diffusion of Innovations

Bibliographic Data

ID22222799
AuthorsRandy Duncan (Henderson State University, corresponding author), Matthew J Smith (0000-0002-2554-6099, Radford University)
Year2021
Volume2
Issue1
Pages115-138
Publication date2021-11-12
Open AccessYes
TypeARTICLE
VenueNew Area Studies (JOURNAL)
Journal identifiersISSN: 2633-3716 • E-ISSN: 2633-3716
PublisherFaculty of Arts and Humanities, University of East Anglia (PUBLISHER)
DOI10.37975/nas.40
OpenAlexW4312552675
LanguageEN

World Comics India (WCI) is an innovative movement in India that is empowering people with few resources to create and disseminate grassroots comics that address the concerns of one village or even a particular neighborhood. World Comics India trains local activists to create simple, usually single-page, comics, and in turn, these activists recruit people from the community and teach them to make such comics. The diffusion of innovations theory, developed by Everett Rogers, is used to determine whether grassroots comics possess the factors that make an innovation successful, and how the WCI strategy progresses through the five phases of adopting an innovation. Grassroots comics seem to be ideally suited for giving voice to the marginalized and advocating solutions to local problems because they are an innovation that is easy to understand, simple enough to be experimented with, learned in a short period of time, and quickly sharable

Expansive · Grassroots · Media studies · Political science · Politics · Public relations · Scholarship · Social science · Sociology · Computer Science · Engineering · Law · Philippine History and Culture · Socioeconomic Development in Asia · Southeast Asian Sociopolitical Studies

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