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The Momo Challenge

Measuring the extent to which YouTube portrays harmful and helpful depictions of a suicide game

Bibliographic Data

ID22229348
AuthorsLara Kobilke (0000-0001-6194-4724, University of Zurich, corresponding author), Antonia Markiewitz (0000-0002-1742-0453, Ludwig-Maximilians-Universität München)
Year2021
Volume1
Issue4
Publication date2021-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSN Social Sciences (JOURNAL)
Journal identifiersISSN: 2662-9283 • E-ISSN: 2662-9283
PublisherSpringer Science and Business Media LLC (PUBLISHER)
DOI10.1007/s43545-021-00065-1
OpenAlexW3145073849
LanguageEN
Citations received4
References cited55

Suicide is the second leading cause of death among adolescents (15 to 29 years), who are in a life stage of exceptional vulnerability and susceptibility to depictions of non-suicidal self-injury and suicide. Allegedly, the suicide game Momo Challenge used this vulnerability to demand their players to perform self-harming dares and, ultimately, commit suicide. This study gives insight into the content, engagement rates and community formation of Momo Challenge videos on YouTube. We combine a network analysis ( n = 209) with a manual content analysis of the videos ( n = 105; 50%). Results show that more than two thirds of the videos include some form of harmful depiction. In addition, videos with a higher extent of harmful depictions are more likely to be engaged with, e.g., through likes ( ρ = 0.332, p

Art · Commit · Computer security · Content analysis · Criminology · Depiction · Literature · Sociology · Computer Science · Digital Mental Health Interventions · Mental Health via Writing · Psychology · Social Psychology · Suicide and Self-Harm Studies

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Unique citing works4
Citations per year1
Citation span2022 - 2026 (5)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3

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