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Standardization catch-up strategy of latecomer enterprises

A longitudinal case of Huawei

Bibliographic Data

ID22230706
AuthorsWei Yang (0000-0001-7249-4386, Huazhong University of Science and Technology), Yurong Zhang (0009-0005-3512-6679, Shanghai University, corresponding author)
Year2025
Volume12
Issue1
Publication date2025-02-07
Open AccessYes
TypeARTICLE
VenueHumanities and Social Sciences Communications (JOURNAL)
Journal identifiersISSN: 2662-9992 • E-ISSN: 2662-9992
PublisherSpringer Science and Business Media LLC (PUBLISHER)
DOI10.1057/s41599-025-04464-0
OpenAlexW4407252432
LanguageEN
Citations received1
References cited60

The existing theoretical framework fails to explain the behavioral mechanisms employed by latecomer enterprises in their pursuit of standardization catch-up. In order to address this gap, we conducted a comprehensive and structured case study on Huawei’s standardization strategy. Using both deductive and inductive approaches, the findings from our research reveal Huawei’s ‘pyramid standardization strategy’ consisting of four distinct stages: following (1987–2002), defense (2003–2008), breakthrough (2009–2015), and sharing (2016–present). Drawing from the theoretical framework of academic literature on ‘catch-up in standardization’, we propose a ‘standardization catch-up model’ that incorporates three crucial elements: a top-down behavioral foundation, middle-up essential supporting components, and bottom-up culture and values. Furthermore, we identified five key propositions from the Huawei case, which emphasize the importance of R&D investment, low-cost engineers, professional teams, relations with international standards organizations, and open innovation as driving factors. By shedding light on the role of internal capabilities, patent-based innovation, and organizational culture, our research significantly contributes to the understanding of catch-up through standardization strategy

Business · Standardization · Computer Science · Global Trade and Competitiveness · Global trade and economics · International Business and FDI

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Citations per year1
Citation span2025 - 2025 (1)
Highly citedNo

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