Digital shifts in Emirati film

Bibliographic Data

ID22232699
AuthorsMuna Alradimi (University of Sharjah), Noha Mellor (0000-0003-3709-4808, University of Sharjah, corresponding author)
Year2025
Volume12
Issue1
Publication date2025-05-08
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueHumanities and Social Sciences Communications (JOURNAL)
Journal identifiersISSN: 2662-9992 • E-ISSN: 2662-9992
PublisherSpringer Science and Business Media LLC (PUBLISHER)
DOI10.1057/s41599-025-04747-6
OpenAlexW4410212987
LanguageEN
References cited22

The emerging film sector in the UAE faces new challenges and opportunities with the rise of online streaming services, although these challenges may outweigh the opportunities. This study aims to address the knowledge gap in exploring the impact of online streaming services on the UAE film industry. Through qualitative interviews with ten Emirati industry professionals, the study explores the challenges and opportunities that online streaming services pose to the film industry in the UAE. This study contributes to our understanding of the film industry in the UAE and its response to technological disruption, as it highlights some of the challenges facing the UAE film industry, such as high production costs and a limited market size, which further restrict revenue potential. While streaming services have allowed Emirati films to reach a global audience, a balanced approach is necessary to preserve the unique cultural narrative of Emirati cinema, which ultimately needs more state support, such as financial incentives and specialized film funds

Cinema and Media Studies · Materials Science · South Asian Cinema and Culture