Beyond the screen
Enhancing ethnic cultural representation and engagement through immersive 360° documentary experiences in museums
Bibliographic Data
| ID | 22234520 |
|---|---|
| Authors | Xiaolin Sun (0000-0002-1082-2804, University of Nottingham Ningbo China, corresponding author), Eugene Ch’ng (0000-0003-3992-8335, Hong Kong Baptist University) |
| Year | 2025 |
| Volume | 12 |
| Issue | 1 |
| Pages | 1014-1014 |
| Publication date | 2025-07-04 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Humanities and Social Sciences Communications (JOURNAL) |
| Journal identifiers | ISSN: 2662-9992 • E-ISSN: 2662-9992 |
| Publisher | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1057/s41599-025-05429-z |
| PMID | 40621495 |
| OpenAlex | W4412031645 |
| Language | EN |
| References cited | 29 |
In this era of digital heritage, immersive media, such as 360° documentaries, have been proposed to enrich engagement and learning. However, how immersive 360° media formats influence the understanding of ethnic minority cultures remains underexplored. We conducted a controlled laboratory experiment comparing traditional 2D and 360° documentary presentations of the Miao community in Guizhou Province, using the same narration and content, including village scenes, performances, and crafts, to isolate the effect of media format. The results suggest that the 360° documentary may increase viewers’ enjoyment, sense of presence, curiosity, and appreciation of cultural content relative to a comparable 2D film. These exploratory findings indicate a potential for immersive media to deepen cultural understanding. Our study underscores 360° documentaries as a promising tool for engaging audiences with ethnic minority cultures, while noting that these conclusions are provisional given the lab setting and should be tested in real-world museum contexts
Archaeology · Art · Cultural heritage · Curiosity · Digital media · Ethnic group · Literature · Multimedia · Narrative · Political science · Social media · Sociology · Visual arts · World Wide Web · Anthropology · Computer Science · History · Museums and Cultural Heritage · Psychology · Social Psychology · Virtual Reality Applications and Impacts · Visual Attention and Saliency Detection
A Theory of Human Curiosity
Immersion and Emotion
Panoramic Video
A drop of light
Do Presence and Authenticity in VR Experience Enhance Visitor Satisfaction and Museum Re‐Visitation Intentions
Going to the movies in VR
Museums in China
VR-Heritage
Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being
Evaluating the management of ethnic minority heritage and the use of digital technologies for learning
Measuring Presence in Virtual Environments
Enjoyment
Flow and Media Enjoyment
Power and knowledge
| Citation velocity | historical |
|---|---|
| Highly cited | No |