Persuasive narrative during the Covid-19 pandemic
Norwegian Prime Minister Erna Solberg’s posts on Facebook
Bibliographic Data
| ID | 22236355 |
|---|---|
| Authors | Sanjana Arora (0000-0003-0107-7061, University of Stavanger, corresponding author), Jonas Debesay (0000-0003-0264-8751, OsloMet – Oslo Metropolitan University), Hande Eslen-Ziya (0000-0001-7113-6771, University of Stavanger) |
| Year | 2022 |
| Volume | 9 |
| Issue | 1 |
| Publication date | 2022-02-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Humanities and Social Sciences Communications (JOURNAL) |
| Journal identifiers | ISSN: 2662-9992 • E-ISSN: 2662-9992 |
| Publisher | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1057/s41599-022-01051-5 |
| OpenAlex | W4210393596 |
| Language | EN |
| Citations received | 7 |
| References cited | 49 |
This article explores the Facebook posts of Norway’s Prime Minister Erna Solberg to highlight the key features of her crisis communication during the COVID-19 pandemic. It draws on data from Solberg’s Facebook posts from February 27, 2020 to February 9, 2021 (i.e., starting from the day when the first case of COVID-19 was recorded in Norway until the time of data collection for this study). Out of her 271 posts, 157 of them were about COVID-19 and were chosen for analysis. The analyses identified five major themes: (1) Promoting responsibility and togetherness (2) Coping (3) Being in control amidst uncertainty (4) Fostering hope and (5) Relating with the followers. Drawing inspiration from Boin, Stern and Sundelius’, work on persuasive narratives, this study shows the ways that Solberg’s posts about COVID-19 exhibit all five identified frame functions. In addition, the findings add contextual nuances to the frame functions through the theme of ‘Responsibilization and togetherness’, which are reflected through references to Norwegianness and the cultural concept and practice of dugnad . This study adds to our knowledge about how persuasive narratives are incorporated into the social media communication strategies of leaders and highlights the usefulness of this framework for studying ongoing and future crises
Narrative · Norwegian · Pandemic · Political science · Politics · Prime minister · Prime time · Public relations · Social media · Sociology · Law · Media Studies and Communication · Medicine · Misinformation and Its Impacts · Psychology · Public Relations and Crisis Communication · Social Psychology
Seis años de investigaciones de crisis públicas en social media. Análisis sistemático de las principales aportaciones y guía de recomendaciones para estudios futuros
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Focus on qualitative methods . The use of quotes in qualitative research
From Press Release to News
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Seven Models of Framing
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Pandering, protesting, engaging. Norwegian party leaders on Facebook during the 2013 ‘Short campaign
The Politics of Crisis Management
Styles of Social Media Campaigning and Influence in a Hybrid Political Communication System
Historical Network Analysis of the Web
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Coping with Covid-19. Dugnad
Balancing Governance Capacity and Legitimacy
Social media and disasters
Using thematic analysis in psychology
Two routes to personalized politics
Positioning
Appealing to fear
Trust in the Age of Social Media
Mitigating Psychological Reactance
Organizational Communication in Emergencies
| Unique citing works | 7 |
|---|---|
| Citations per year | 2,33 |
| Citation span | 2023 - 2025 (3) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 6 |