Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly Determined Marketing Outcomes

Dados Bibliográficos

AUTOR(ES) Rebecca Walker Reczek , Kelly L Haws , Christopher A. Summers
ANO 2014
TIPO Artigo
PERIÓDICO Journal of Consumer Research
ISSN 0093-5301
E-ISSN 1537-5277
EDITORA Routledge (United Kingdom)
DOI 10.1086/678052
CITAÇÕES 3
ADICIONADO EM 2025-08-18
MD5 6b51a86b6d918371268aebaf23e1903e
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Ferramentas

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