The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking

Dados Bibliográficos

AUTOR(ES) A. Chattopadhyay , Eduardo B. Andrade , Mauricio Mittelman , C. Miguel Brendl
ANO 2014
TIPO Artigo
PERIÓDICO Journal of Consumer Research
ISSN 0093-5301
E-ISSN 1537-5277
EDITORA Oxford University Press
DOI 10.1086/678193
CITAÇÕES 3
ADICIONADO EM 2025-08-18
MD5 e99d624ce8ea0c901b41b65c746abaff
The Impact of Private versus Public Consumption on Variety-Seeking Behavior

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The Role of Sensory-Specific Satiety in Attribute-Level Variety Seeking

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Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed

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Choosing Less‐Preferred Experiences For the Sake of Variety

(1999)

Ferramentas

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