The Use of Digital Influencers by Brazilian Tourists to Choose Tourist Destinations Abroad
A Proposal Using the Technology Acceptance Model – Tam
Bibliographic Data
| ID | 22244651 |
|---|---|
| Authors | Daniel Frederico Fagundes de Lima Andrade (0000-0003-3223-2167, University of Tourism), Fernando Cassiano de Medeiros (Real Hospital Português) |
| Year | 2023 |
| Volume | 4 |
| Issue | 02 |
| Pages | 03-22 |
| Publication date | 2023-05-05 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Revista Gênero e Interdisciplinaridade (JOURNAL) |
| Journal identifiers | ISSN: 2675-7451 • E-ISSN: 2675-7451 |
| Publisher | Periodicojs (PUBLISHER) |
| DOI | 10.51249/gei.v4i02.1316 |
| OpenAlex | W4372349515 |
| Language | EN |
| References cited | 4 |
This theoretical article aims to propose a new research model, using the constructs of the Technology Acceptance Model ((Technology Acceptance Model – TAM) to analyze the influence generated by Digital Influencers through the social media Instagram in the choice of International Tourist Destinations by Brazilian Tourists. It will be a research proposal to demonstrate that there is an influence on the school of international tourist destinations generated by Instagram stories and feeds
Advertising · Business · Destinations · Geography · Influencer marketing · Marketing management · Social media · Tourism · Tourist destinations · World Wide Web · Computer Science · Digital Marketing and Social Media · Sharing Economy and Platforms · Technology Adoption and User Behaviour · Marketing
| Highly cited | No |
|---|