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Amplify or suppress the inspiration? Comment valence influences the reception of inspirational Covid-19 videos

Bibliographic Data

ID22249472
AuthorsJ Liao (0000-0001-9635-2753), Bingbing Zhang (0000-0002-8356-456X), Arthur A Raney (0000-0001-8965-8068)
Year2022
Volume11
Issue3
Pages299-304
Publication date2022-07-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenuePsychology of Popular Media (JOURNAL)
Journal identifiersISSN: 2689-6567 • E-ISSN: 2689-6575
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/ppm0000379
OpenAlexW4206413984
LanguageEN
Citations received1

While previous research showed the impact of fear-inducing COVID-19 information, the present study intends to explore the bright side of popular media. Can inspirational COVID-19 online videos exert any positive effects? If yes, will such beneficial effects be further amplified by the accompanied positive comments? To explore these interested questions, a survey experiment with a 2 (video type: inspirational vs. non-inspirational) X 3 (comment type: positive comments, negative comments, or no comments) between-subject design will be conducted. Specifically, this study will examine the effects on norm perceptions of self-transcendent behaviors, meaningful affect, and the further effects on prosocial attitudes

2019-20 coronavirus outbreak · Aesthetics · Art · Chemistry · Communication in Education and Healthcare · Consumer Behavior in Brand Consumption and Identification · Media Influence and Health · Medicine · Psychology · Internal Medicine · Virology

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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