Conceptual blending on hotels’ websites advertisement
A cognitive semantics perspective
Bibliographic Data
| ID | 22249656 |
|---|---|
| Authors | Ni Nyoman Tri Sukarsih (Universitas Dhyana Pura, corresponding author), Ni Made Diana Erfiani (0000-0002-9429-6046, Universitas Dhyana Pura, corresponding author), Yohanes Octovianus L Awololon (0009-0008-7928-5366, Samudra University), Ni Putu Lindawati (Institut Manajemen Koperasi Indonesia, corresponding author), Cakra Sagiarta Lee (Universitas Dhyana Pura, corresponding author), Ni Nyoman Ari Indra Dewi (Samudra University, corresponding author) |
| Year | 2024 |
| Volume | 8 |
| Issue | 1 |
| Pages | 1-16 |
| Publication date | 2024-06-04 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Linguistics and Culture Review (JOURNAL) |
| Journal identifiers | ISSN: 2690-103X • E-ISSN: 2690-103X |
| Publisher | Scientific and Literature Open Access Publishing (PUBLISHER) |
| DOI | 10.21744/lingcure.v8n1.2295 |
| OpenAlex | W4399356656 |
| Language | EN |
| References cited | 3 |
Meaning construction undergoes complex processes of cognitive linguistic analysis by analyzing the subject through a mental process that is based on analysis of background knowledge and culture. The study aimed to investigate the interpretation of cognitive semantics analysis that was based on local hotels' websites in Bali by utilizing the CBT from Fauconnier & Turner. The study employed a qualitative descriptive analysis method with a non-participant observation data collecting method and a non-probability sampling method on five selected data. The study showed that CBT brought more comprehensive meaning elaboration from written messages supported by any elements of the advertisement's illustration
Advertising · Business · Digital Marketing and Social Media · Marketing
| Highly cited | No |
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