Value-Creation Strategy of Nanjing SHEIN
Bibliographic Data
| ID | 22253282 |
|---|---|
| Authors | Linglin Zhang (0000-0002-5003-5864, Shanghai University, corresponding author) |
| Year | 2021 |
| Volume | 3 |
| Issue | 20 |
| Publication date | 2021-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Frontiers in Sociology (JOURNAL) |
| Journal identifiers | ISSN: 2706-6827 |
| Publisher | Francis Academic Press Ltd (PUBLISHER) |
| DOI | 10.25236/ijfs.2021.032016 |
| OpenAlex | W4295948390 |
| Language | EN |
As a unicorn enterprise of cross-border e-commerce in China, SHEIN has been established for 10 years and has maintained a rapid growth of 100% turnover for several years. As a natural international enterprise, the success of SHEIN in the international market can attribute to the implementation of its value creation strategy. Based on this, this paper focuses on the analysis of the low cost and differentiation strategies used by SHEIN during its international expansion, and then evaluates from the positive and negative dimensions according to the effect of strategic implementation. Lastly, this paper puts forward some recommendations and their possible impact on financial performance of the company
Brand strategy · Business · China · Industrial organization · Political science · Strategic management · Unicorn · Value creation · Computer Science · E-commerce and Technology Innovations · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |