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Statistical study to investigate the descending trend of Live Music Industry in Pakistan

Bibliographic Data

ID22254646
AuthorsSahib Oad, Sahib Oad Sahib Oad, Mujeeb ur Rehman Abro Mujeeb ur Rehman Abro, Mujeeb Ur Rehman Abro, Awais H Gillani, Awais H Gillani Awais H Gillani
Year2020
Volume2
Issue1
Pages1-13
Publication date2020-03-15
Open AccessYes
TypeARTICLE
VenueProgressive Research Journal of Arts & Humanities (PRJAH) (JOURNAL)
Journal identifiersISSN: 2707-7314 • E-ISSN: 2788-4597
PublisherProgressive Research Journal of Arts & Humanities, Sarangaa Literary & Cultural Society (SLCS) (PUBLISHER)
DOI10.51872/prjah.vol2.iss1.74
OpenAlexW3162632073

Due to the growing demand for concerts after a decline in recorded music sales, the globally live music industry has become an important income source for music artists and countries’ economies. In Pakistan, neither music artists nor the economy could take advantage of this opportunity due to certain factors. The present study was designed to investigate the influences of factors such as extremism and terrorism (ET) and security issues (SIs) on the live music industry in Pakistan. Data was collected through an online questionnaire from 203 music artists and was statistically analyzed through a regression test using SPSS techniques. The findings of our study depicted that these factors had a negative influence on the live music industry. Besides, the frequency of live music events decreased with the increase in the magnitude of these factors

Advertising · Art · Business · Music education · Music industry · Popular music · Visual arts · Diverse Musicological Studies · Music Education and Analysis · Politics and Conflicts in Afghanistan, Pakistan, and Middle East

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