A Study of Gender Representation in English and Urdu Newspapers in Pakistan

The present study is concerned with the stereotypical representation of gender in print media of Pakistani newspapers, in English and Urdu. The study specifically focused on discourse analysis critically for aspects of sexism and gender representation. The analysis of the selected texts from both English and Urdu newspapers was done in the light of three-dimensional model presented by Fairclough (1989) and the images were analyzed with objectification theory by Fredrickson and Roberts (1997). The analysis shows gender representation in these newspapers was deep-rooted in their ideological positioning determined by the typical social ideology. The analysis showed that women in Urdu newspaper are represented as objects in provocative manner. They are represented mostly in their stereotypical role like house wives and pieces of enjoyment for men. The English newspaper on the other hand, showed them more in their professional role though with some cultural tags as well

Content analysis · Critical discourse analysis · Ideology · Linguistics · Media studies · Newspaper · Objectification · Political science · Politics · Social science · Sociology · Urdu · Gender Politics and Representation · Gender Studies · Gender Studies in Language · Law · Psychology