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Survival in a Hostile Global Environment

Zimbabwe’s Alternative Gold Trade as a Soft Power Interventionist Tact

Bibliographic Data

ID22257557
AuthorsSadiki Maeresera (0000-0001-8000-2062, University of Zimbabwe, corresponding author)
Year2023
Pages16-24
Publication date2023-12-20
Open AccessYes
TypeARTICLE
VenueE-Journal of Humanities Arts and Social Sciences (JOURNAL)
Journal identifiersISSN: 2720-7722 • E-ISSN: 2720-7722
PublisherNoyam Publishers (PUBLISHER)
DOI10.38159/ehass.20234143
OpenAlexW4390045954
LanguageEN
References cited11

This paper examined the trajectory of Zimbabwe’s gold trade as a soft power strategy towards survival in the brutal global economic environment and explored the concomitant implications this has had on the country’s relations with the global North. Moreover, the paper demystified the Gold Mafia documentary as a means to taint Zimbabwe’s economic survival efforts. Of particular importance is how the neo-imperialist forces co-opted, criminalised and demonised Zimbabwe’s efforts to engage in gold trade with friendly states including China, United Arab Emirates and South Africa among others. In the Aljazeera documentary dubbed Gold Mafia, an attempt was made through plain media propaganda to make Zimbabwe’s governmental institutions accomplices in illicit gold trade and leakages. The idea was to make Zimbabwe appear as a country that lacks transparency and accountability in addition to non-conformity to the so-called international standards which are a mere popularisation of the Western established monopoly. Against this backdrop, it can be argued that the documentary was a means to a political end; the end being to demonise Zimbabwe’s soft power interventionist tact. Furthermore, the objective of the propaganda was to further isolate Zimbabwe as well as to chase away potential investors. With this said, this paper constitutes an epistemic contribution to knowledge on Zimbabwe’s soft power survival strategies, neo-imperialist counterstrategies and the way forward towards sustaining survival in the hostile global environment. Keywords: Gold Trade, Soft Power, Zimbabwe, Gold Mafia

Accountability · Economics · Economy · Hegemony · Political economy · Political science · Politics · Sociology · Soft power · Tact · African studies and sociopolitical issues · HIV/AIDS Impact and Responses · International Development and Aid · Law

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Highly citedNo

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