Pelanggaran Etika Pariwara Indonesia dalam Iklan Obat Invanol, Rosel’s, dan Opti Slum

This research aims to understand how the violation of Indonesian Advertising Ethics occurs in the advertisements of Invanol, Rosel’s, and Opti Slum. Using the theory of Ethics and Advertising to further explain the ethics in advertising. This study uses a qualitative descriptive method to provide a complete picture of the events that occurred or to reveal and explain the phenomena that occurred by providing explanations about a number of variables related to the issues being investigated. This research found that in the advertisements for Invanol, Rosel’s, and Opti Slum, there is the use of hyperbolic language in the headlines of the advertisements. This constitutes a violation of the Indonesian Advertising Ethics, which stipulates that if hyperbolic language is used, it should not exaggerate the existing facts

Descriptive research · Indonesian · Local language · Qualitative research · Slum · Global Trade and Competitiveness