Pelanggaran Etika Pariwara Indonesia dalam Iklan Reklame Pengobatan Batara di Yogyakarta
Bibliographic Data
| ID | 22258142 |
|---|---|
| Authors | Royan Zanuar Putra (Muhammadiyah University of Yogyakarta), Rayhan Tri Prasetyo (Muhammadiyah University of Yogyakarta), Imam Ikhsanul Fikri (Muhammadiyah University of Yogyakarta), Filosa Gita Sukmono (0000-0001-5040-8942, Muhammadiyah University of Yogyakarta) |
| Year | 2025 |
| Volume | 6 |
| Issue | 1 |
| Pages | 131-139 |
| Publication date | 2025-03-31 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Jurnal Audiens (JOURNAL) |
| Journal identifiers | ISSN: 2722-4856 • E-ISSN: 2722-4856 |
| Publisher | Universitas Muhammadiyah Yogyakarta (PUBLISHER) |
| DOI | 10.18196/jas.v6i1.567 |
| OpenAlex | W4409507523 |
| Language | EN |
| References cited | 1 |
This research aims to identify ethical violations in the advertisement of "BATARA Treatment," using a qualitative approach. The results of this study indicate that the Batara medicine advertisement has violated the Indonesia Advertising Ethics and the Consumer Protection Law, particularly regarding claims about treatment results that can be directly observed on-site and the placement of the advertisement, which does not comply with aesthetic rules and public order. This research highlights the importance of ethics in advertising to protect consumers
Traditional medicine · Agricultural and Environmental Management · Legal Studies and Policies · Medicine · SMEs Development and Digital Marketing
| Highly cited | No |
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