Transcultural Communication for a Polycentric World

Bibliographic Data

ID22260765
AuthorsDaya Kishan Thussu (0000-0002-7015-8511, Hong Kong Baptist University, corresponding author), Daya Thussu (Hong Kong Baptist University , Hong Kong , China)
Year2021
Volume1
Issue1
Pages20-36
Publication date2021-09-27
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Transcultural Communication (JOURNAL)
Journal identifiersISSN: 2749-4799 • E-ISSN: 2749-4799
PublisherWalter de Gruyter GmbH (PUBLISHER • DE)
DOI10.1515/jtc-2021-2003
OpenAlexW3213532526
LanguageEN
Citations received5
References cited53

In the era of digitized and globalized 24/7 communication, the one-way vertical flow of media and mediated culture from the West to the East has given way to multiple and horizontal flows, in which Asian countries are playing an increasingly significant role. This is having a profound impact on transcultural communication in a polycentric world. Although the United States and some other western countries still maintain their leading position in the field of global media and communication hardware and software. This article suggests that new actors, harnessing the potential of digital globalization, have emerged in the past decade and provide new avenues for transnational communication. Such changes, it argues, warrant a re-evaluation of how we define the global in terms of media and communication. Focusing on the growing global influence and digital presence of China and other Asian countries, the article suggests that the ascent of Asia contributes to further internationalizing of media and its study

Business · China · Globalization · International communication · Political science · Warrant · Asian Culture and Media Studies · Media Studies and Communication · Migration, Ethnicity, and Economy

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