Cultural diversity according to Netflix

A means of legitimizing an industrial strategy

Bibliographic Data

ID22260780
AuthorsOlivier Thuillas (0000-0003-0606-8500, Université Paris Nanterre, corresponding author), Louis Wiart (0000-0003-0990-7023, Université Libre de Bruxelles)
Year2024
Volume3
Issue2
Pages290-306
Publication date2024-06-25
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueOnline Media and Global Communication (JOURNAL)
Journal identifiersISSN: 2749-9049 • E-ISSN: 2749-9049
PublisherWalter de Gruyter GmbH (PUBLISHER • DE)
DOI10.1515/omgc-2024-0015
OpenAlexW4399583926
LanguageEN
Citations received1
References cited20

The theme of diversity is a central feature of Netflix’s communication practice and is a key element for legitimizing its corporate strategy. Netflix’s discourse on diversity varies according to the company’s interests. This article highlights three dimensions of diversity which structure Netflix’s communication practices: algorithmic diversity, globalized diversity, and inclusive diversity

Cultural diversity · Linguistics · Political science · Sociology · World Wide Web · Anthropology · Computer Science · Digital Marketing and Social Media · Law · Philosophy

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Open DOIOpen Access