National image of China and cross-national comparative studies

University in June, 2022.The first article, "How Effective are Chinese Media in Shaping Audiences' Attitudes Towards China?A Survey Analysis in Kenya, Nigeria, and South Africa" is a longitudinal comparison of three public opinion survey results of people in African countries on their attitude toward China in light of the increasing presence of China's investments and media in those countries from 2017 to 2021.Authors Dani Madrid-Morales and Herman Wasserman found that use of Chinese international media in Africa is still low with little increase during this period.But those who used them have a more favorable view on China than those who did not.The second article from the forum is Cole Highhouse's "China Content on TikTok: The Influence of Social Media Videos on National Image."The study analyzes the top 100 most viewed China content on TikTok and examines American college students' experience of China content on TikTok and their national image of China.He found most of the top-viewed TikTok content in the U.S. related to China is positive about China and that those people who believe the videos about China are authentic and relationship between China and U.S. is good are more likely to have a positive national image of China

China · Political science · Asian Culture and Media Studies · Global Political and Economic Relations · Law