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Analysis of the Dilemma of Overseas Cross-cultural Communication of Chinese Animation Movies and the Strategy of Cross-cultural Communication in the New Media Environment

“Nezha: Birth of Demon” as An Example

Bibliographic Data

ID22273632
AuthorsYue Wang (0000-0001-8527-9175, Sichuan University, corresponding author)
Year2022
Volume1
Issue1
Pages30-36
Publication date2022-08-12
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMANDARINABLE Journal of Chinese Studies (JOURNAL)
Journal identifiersISSN: 2962-4258 • E-ISSN: 2962-424X
PublisherUniversitas Sebelas Maret (PUBLISHER)
DOI10.20961/mandarinable.v1i1.329
OpenAlexW4312517030
LanguageEN
Citations received5
References cited1

In the 21st century, modern media technology allows cultural products to circulate throughout the world. Movies have become an important carrier of cultural exchange and dissemination. Animated movies become a breakthrough in the cross-cultural dissemination of Chinese culture. This article takes the Chinese animation movie "Nezha: Birth of the Demon Child" as an example. From the perspective of cross-cultural communication and analysis of the innovation of "Nezha: Birth of the Demon Child ", this movie inherited China's fine traditional values and is based on traditional myths and stories integrated with contemporary Chinese values, presenting the new connotation of Chinese traditional values. Aiming at the difficulties encountered in the overseas cross-cultural communication of " Nezha: Birth of the Demon Child ", this article combines the new media environment to analyze the cross-cultural communication strategies of Chinese animation movies that are represented by " Nezha: Birth of the Demon Child "

Animation · Art · China · Chinese culture · Connotation · Cross-cultural · Cross-cultural communication · Demon · Dilemma · Epistemology · Linguistics · Literature · Mythology · Popularity · Sociology · Anthropology · Asian Culture and Media Studies · Communication · Digital Media and Visual Art · History · Media, Gender, and Advertising · Psychology · Social Psychology

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    Open Access•Rao Quan, Rui Chen•MANDARINABLE Journal of Chinese…•2023

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    Open Access•Liu Xian, Rui Chen et al.•MANDARINABLE Journal of Chinese…•2023

  • Effectiveness and Reflection

    Open Access•Wei Qu, Qu Wei et al.•MANDARINABLE Journal of Chinese…•2023

  • An Analysis of Figurative Languages on Teressa Teng’s Song Lyrics

    Open Access•Risca Chairiah Tanjung, Rudiansyah Rudiansyah et al.•MANDARINABLE Journal of Chinese…•2022

  • The application and innovation of animation technology in multicultural communication activities that involve Malaysia and China

    Open Access•Mo Bing, Bing Mo et al.•Cogent Arts and Humanities•2024

Unique citing works5
Citations per year1,25
Citation span2022 - 2024 (3)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 3

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