Integrating Religious Values into Public Relations
A Proposed Framework for Malaysia
Bibliographic Data
| ID | 22275089 |
|---|---|
| Authors | Siti Zanariah Yusoff (0000-0001-8878-306X, Sultan Zainal Abidin University), Shahir Akram Hassan (0000-0003-0466-0623, Airlangga University), Isyaku Hassan (0000-0002-8260-2894, Sultan Zainal Abidin University) |
| Year | 2025 |
| Volume | 7 |
| Issue | SI2 |
| Pages | 880-906 |
| Publication date | 2025-09-24 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal on Culture History and Religion (JOURNAL) |
| Journal identifiers | ISSN: 3028-1318 • E-ISSN: 3028-1318 |
| Publisher | International Journal on Culture, History, and Religion (PUBLISHER) |
| DOI | 10.63931/ijchr.v7isi2.430 |
| OpenAlex | W4414449114 |
| Language | EN |
| References cited | 38 |
Public Relations (PR) scholarship emphasizes ethical frameworks such as honesty and fairness. However, few studies systematically align these principles with Islamic teachings. This situation has created a gap in culturally resonant PR models. Therefore, this study addresses the underexplored integration of Islamic values into PR practices by investigating how Islamic values could be integrated into PR practices and proposing a holistic framework in the Malaysian context. The study employed a qualitative approach consisting of document review of the Quran and Hadith and semi-structured interviews with nine experts, including PR professionals, academics, and Sharia scholars. The data were analyzed using thematic analysis. The findings revealed that Islamic values such as sincerity, kindness, cooperation, speech principles, truthfulness, trustworthiness, righteous conveyance, and wisdom align with ethical PR practices. The proposed framework integrates these values into foundational values, communication principles, and strategic decision-making based on spiritually grounded PR practices. The study’s contribution lies in advancing a culturally grounded PR framework that could help enhance ethical decision-making in Muslim-majority settings. The findings also offer actionable insights for practitioners and policymakers by bridging Islamic scholarship and PR theory. The study fills a critical gap in global PR discourse by advocating for context-specific ethical frameworks that balance religious principles with professional standards
Grounded theory · Honesty · Islam · Qualitative research · Religious values · Scholarship · Thematic analysis · Customer Service Quality and Loyalty · Islamic Finance and Communication · Public Relations and Crisis Communication
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Climate-Sensitive Religious Education Curriculum in the Unified Schools of the Archdiocese of Lipa
Pengunaan Media Sosial Untuk Sokongan Politik Di Malaysia [The Use of Social Media for Political Support in Malaysia]
The Filipino Idea of the “Sacred” in the Context of Personalism as Man Prepares to His End
Three Approaches to Qualitative Content Analysis
| Citation velocity | historical |
|---|---|
| Highly cited | No |