Gap Inc. and House of Hermès

Effective corporate communication about the planet

Bibliographic Data

ID22342192
AuthorsSilvia Cacchiani (0000-0002-0686-6433, University of Modena and Reggio Emilia, corresponding author)
Year2025
Volume15
Issue1
Pages6-35
Publication date2025-02-14
Open AccessYes
TypeARTICLE
VenueLanguage and Dialogue (JOURNAL)
Journal identifiersISSN: 2210-4119 • E-ISSN: 2210-4127
PublisherJohn Benjamins Publishing Company (PUBLISHER • NL)
DOI10.1075/ld.00185.cac
OpenAlexW4406759040
LanguageEN
References cited21

This paper concentrates on relative communicative transparency and effective corporate communication about sustainability — primarily, the planet — on Gap Inc . ( https://www.gapinc.com/en-us/ ) and House of Hermès ( https://www.hermes.com/us/en/ ). Integrating the lenses of usability research (NN/g), multimodal analysis ( Bateman 2014 ; Kress and Van Leuween 2020 ) and models of interaction in writing ( Hyland 2005a , 2005b ), the study suggests that Gap Inc. makes more effective decisions in the direction of communicative transparency. While adhering more strictly to principles of layout and user interface design, it offers more comprehensive and more readable content. Regarding user involvement and engagement, only Gap Inc. combines subjective naturalist images, also dynamic images that make a strong impression, with a preference for interactional metadiscourse and 1st-person pronouns in the written text

Art · Cultural Industries and Urban Development · Private Equity and Venture Capital

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