Donald Trump’s rhetoric
How an anti-political strategy helped him win the presidency
Bibliographic Data
| ID | 22342256 |
|---|---|
| Authors | Orly Kayam (0000-0001-6424-0773, Academic College at Wingate, corresponding author) |
| Year | 2018 |
| Volume | 8 |
| Issue | 2 |
| Pages | 183-208 |
| Publication date | 2018-10-12 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Language and Dialogue (JOURNAL) |
| Journal identifiers | ISSN: 2210-4119 • E-ISSN: 2210-4127 |
| Publisher | John Benjamins Publishing Company (PUBLISHER • NL) |
| DOI | 10.1075/ld.00012.kay |
| OpenAlex | W2896973980 |
| Language | EN |
| Citations received | 5 |
| References cited | 27 |
The paper explores the rhetorical strategies Donald Trump employed during the 2016 U.S. presidential primary campaign. The study shows that Trump aimed at garnering public support by defining himself as an anti-politician or anti-political establishment candidate. His rhetorical strategies were aimed at building the depiction of his character as a successful businessman who came from outside the political realm to save America and restore it to its former greatness. He denounced the traditional rules of politics, avoided calculated, logical and politically correct utterances, and modeled himself as the only candidate who was fit for the presidency. The analysis reveals Trump’s prominent rhetorical strategies, and shows how each one of them fulfilled what I refer to as the ultimate “Anti-Political Rhetorical Strategy”, from an anti-politically correct strategy, which is by nature anti-political, to more common strategies such as negativity , simplicity, repetition and hyperbole
Hyperbole · Linguistics · Metaphor · Political science · Politics · Presidency · Presidential system · Realm · Rhetoric · Rhetorical question · Sociology · Electoral Systems and Political Participation · Law · Philosophy · Populism, Right-Wing Movements · Rhetoric and Communication Studies
Twenty-First Century Populism
In Defense of Negativity
Ethos, pathos and logos in Aristotle's Rhetoric
The persuasive use of pronouns in action games of election campaigns
Presidential Rhetoric and the Power of Definition
Towards a positive theory of political rhetoric
An experimental test of the impact of style and rhetoric on the perception of right-wing populist and mainstream party leaders
The Readability and Simplicity of Donald Trump’s Language
Inside the Black Box of Negative Campaign Effects
Anti-Intellectualism in the Modern Presidency
Anti-Political-Establishment Parties
Populists, Outsiders and Anti-Establishment Politics
Clarifying a Contested Concept
When Does Negativity Demobilize? Tracing the Conditional Effect of Negative Campaigning on Voter Turnout
The Populist Zeitgeist
Building intimacy through linguistic choices, text structure and voices in political discourse
The Media and Neo-Populism
There's millions of them
| Unique citing works | 5 |
|---|---|
| Citations per year | 1 |
| Citation span | 2021 - 2026 (6) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 5 |