Animated discourse as a multimodal semiotic space

The article examines key semiotic and linguocultural approaches to analyzing animated discourse as a multimodal space characterized by bicameralism, polycodality, and complex semiotic architecture. An original three-stage model of semiotically oriented analysis is proposed, integrating interpretive, componential, and descriptive methods. Using the Chinese animated series “Agents of Time” / 时光代理人 as material, it is demonstrated how this semiotically oriented approach reveals the trajectory of transmitting national and value-based meanings. The study shows how these meanings are realized through complex animated signs, formed by the interaction of codes from various modalities, and are actualized in narrative dynamics

Discourse analysis · Multimodality · Narrative · Semiotics · Discourse Analysis in Language Studies · Language, Communication, and Linguistic Studies · Language, Metaphor, and Cognition