Keyword Analysis of Arboretums and Botanical Gardens Using Social Big Data

Bibliographic Data

ID22350600
AuthorsHyun-Tak Shin (0000-0002-7164-5338, Korea Forest Service), Sang-Jun Kim (0000-0002-3197-8787, Korea Forest Service), Jung-Won Sung (0000-0001-8272-9695, Korea Forest Service)
Year2020
Volume23
Issue2
Pages233-243
Publication date2020-04-30
Open AccessYes
TypeARTICLE
VenueJournal of People, Plants, and Environment (JOURNAL)
Journal identifiersISSN: 2508-7673 • E-ISSN: 2508-7681
PublisherKorean Society for People, Plants, and Environment (PUBLISHER)
DOI10.11628/ksppe.2020.23.2.233
OpenAlexW3021634275
LanguageEN
Citations received4

This study collects social big data used in various fields in the past 9 years and explains the patterns of major keywords of the arboretums and botanical gardens to use as the basic data to establish operational strategies for future arboretums and botanical gardens. A total of 6,245,278 cases of data were collected: 4,250,583 from blogs (68.1%), 1,843,677 from online cafes (29.5%), and 151,018 from knowledge search engine (2.4%). As a result of refining valid data, 1,223,162 cases were selected for analysis. We came up with keywords through big data, and used big data program Textom to derive keywords of arboretums and botanical gardens using text mining analysis. As a result, we identified keywords such as 'travel', 'picnic', 'children', 'festival', 'experience', 'Garden of Morning Calm', 'program', 'recreation forest', 'healing', and 'museum'. As a result of keyword analysis, we found that keywords such as 'healing', 'tree', 'experience', 'garden', and 'Garden of Morning Calm' received high public interest. We conducted word cloud analysis by extracting keywords with high frequency in total 6,245,278 titles on social media. The results showed that arboretums and botanical gardens were perceived as spaces for relaxation and leisure such as 'travel', 'picnic' and 'recreation', and that people had high interest in educational aspects with keywords such as 'experience' and 'field trip'. The demand for rest and leisure space, education, and things to see and enjoy in arboretums and botanical gardens increased than in the past. Therefore, there must be differentiation and specialization strategies such as plant collection strategies, exhibition planning and programs in establishing future operation strategies

Advertising · Botanical garden · Geography · Morning · Picnic · Recreation · Diverse Approaches in Healthcare and Education Studies · Diverse Topics in Contemporary Research · Energy and Environmental Systems · Ecology · Forestry

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