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On the irrelevance of (peat-free) substrates - Qualitative insights into the social practices of hobby gardeners in Germany

Bibliographic Data

ID22355382
AuthorsHolger Braun (0009-0001-7289-2728, University of Hohenheim, corresponding author), Dorothee Apfel (0000-0002-5575-5959, Nürtingen-Geislingen University of Applied Science), Benedikt Rilling (0000-0001-6848-5786, Nürtingen-Geislingen University of Applied Science), Carsten Herbes (0000-0003-0670-8045, Nürtingen-Geislingen University of Applied Science)
Year2024
Volume14
Pages100201
Publication date2024-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCleaner and Responsible Consumption (JOURNAL)
Journal identifiersISSN: 2666-7843
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.clrc.2024.100201
OpenAlexW4399768320
LanguageEN
Citations received1
References cited30

Reducing peat consumption in hobby gardening offers considerable potential for reducing CO2 emissions, since peatlands are one of the most important natural carbon sinks. While existing research focuses on the products and their diffusion, we focus on people and their practices of gardening. So we conducted 44 interviews with hobby gardeners in Germany from three different contexts: gardening at home, in an allotment garden, and in an urban gardening initiative. Our findings show that substrates are not a major part of gardeners ́ social interactions. Purchasing substrates is a utility-driven process with, compared to gardening itself, mostly passive information behavior. Although (basic) knowledge about peat is widespread among hobby gardeners, price is the dominant purchase criterion for substrates; sustainability does not play an important role. Our results suggest that communication campaigns by governments and companies should convey substrate-related messages in those places where gardeners go to seek information, e.g. gardening-related publications. Communication should focus on the functional value of peat-free substrates and not just explain environmental benefits. Lastly, campaigns should target home gardeners rather than urban gardeners and allotment gardeners who rarely buy any substrates but rely on their own production

Archaeology · Geography · Hobby · Peat · Political science · Ecology, Conservation, and Geographical Studies · Law · Organic Food and Agriculture

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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