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Electricity conservation intention among university students in northern Ghana

An assessment of the drivers for some electrical appliances

Bibliographic Data

ID22355677
AuthorsPaul Adjei Kwakwa (0000-0002-6516-217X, University of Energy and Natural Resources, corresponding author), Hamdiyah Alhassan (0000-0002-5524-9482, University for Development Studies), Solomon Aboagye (0000-0001-6801-6234, Lancaster University Ghana), Maxwell Anamdare Asale (0000-0003-1717-8158, University for Development Studies)
Year2024
Volume12
Pages100171
Publication date2024-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCleaner and Responsible Consumption (JOURNAL)
Journal identifiersISSN: 2666-7843
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.clrc.2024.100171
OpenAlexW4390806000
LanguageEN
Citations received3
References cited88

University students are among those associated with high energy consumption but with low conservational practices. Such behavior has serious implications on energy sustainability and emission of greenhouse gases. For developing countries, low electricity conservation increases the burden on utility companies and the government as a whole. Efforts to promote electricity conservation have led to an increased number of studies. However, such research have not given much consideration to the role of emotions as well as religion. Evidence from Ghana is also limited. This study examines the factors of electricity conservation behavior among University students in Ghana. With the lens of the theory of planned behavior, electricity conservation behavior associated with the usage of laptops, refrigerators, light and electric fans was assessed. Emotions and religion were included in the modelled to assess their effect. Data was collected through the administration of a questionnaire to 204 university students. The findings from ordered probit regression indicate that social norms, perceived behaviourial control, attitude, emotions and religion influence the extent that students conserve electricity. However, their effects were found to be appliance-specific. The results suggest that continuous teaching of the need for conservation at religious centers or among religious groups could generate some guaranteed levels of electricity conservation among students and even among the larger population. Individuals that assume considerable importance in society should act as conservation leaders to promote such behavior among the general public

Business · Economics · Electricity · Energy conservation · Environmental economics · Greenhouse gas · Natural resource economics · Ordered probit · Population · Probit model · Public economics · Social science · Socioeconomics · Sociology · Sustainability · Theory of planned behavior · Demography · Energy and Environment Impacts · Engineering · Environmental Education and Sustainability · Environmental Sustainability in Business · Psychology · Ecology · Marketing

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Unique citing works3
Citations per year3
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3

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