Design Model for Yoga Industry Development in Indonesia
Bibliographic Data
| ID | 22357232 |
|---|---|
| Authors | Safrin Arifin (University of Indonesia), Dumilah Ayuningtyas (0000-0002-7621-326X, University of Indonesia), Renny Nurhasana (0000-0003-3154-8223, University of Indonesia), Budiman M Mustofa (University of Indonesia), Bintang Mukhammad Burhanudin Akbar (0000-0003-3541-1574, University of Indonesia), Muhammad Arsyad Subu (0000-0001-5196-238X, University of Sharjah) |
| Year | 2024 |
| Volume | 3 |
| Issue | 4 |
| Pages | 3531-3541 |
| Publication date | 2024-08-30 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Ecohumanism (JOURNAL) |
| Journal identifiers | ISSN: 2752-6798 • E-ISSN: 2752-6801 |
| Publisher | Creative Publishing House (PUBLISHER • GB) |
| DOI | 10.62754/joe.v3i4.3870 |
| OpenAlex | W4402044006 |
| Language | EN |
| References cited | 1 |
The yoga industry is part of wellness tourism and a mainstay for development in Indonesia. This is due to the encouragement of achieving health security targets, sustainable development goals, and economic advancement. This condition encourages the need to develop a development model to give the yoga industry a competitive edge. The data collection process uses the Penta helix to obtain comprehensive, detailed, and precise information. The data obtained is then processed using the Soft system method approach. The results show that the yoga industry has excellent potential to be developed with the support of several important things: Policy, Brand Image, Communication, Flexibility, Local Wisdom, and Trust. On the other hand, the development process requires a roadmap and continuous performance measurement
Business · Halal products and consumer behavior · Psychology
| Highly cited | No |
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