Are Aesthetic Preferences Affected by Gender and Age Differences
Bibliographic Data
| ID | 22360392 |
|---|---|
| Authors | Mittheera Leelayudthyothin (King Mongkut's Institute of Technology Ladkrabang, corresponding author) |
| Year | 2024 |
| Volume | 24 |
| Issue | 1 |
| Pages | e259070 |
| Publication date | 2024-04-22 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Asian Journal of Arts and Culture (JOURNAL) |
| Journal identifiers | ISSN: 2773-9953 • E-ISSN: 2773-9953 |
| Publisher | College of Graduate Studies, Walailak University (PUBLISHER) |
| DOI | 10.48048/ajac.2024.259070 |
| OpenAlex | W4399980158 |
| Language | EN |
| References cited | 8 |
Aesthetic preferences can be crucial for any brand that considers consumer favorites as essential. Form and shape are the most fundamental design elements concerned for all kinds of products and services. Gender and age differences were the main explanatory variables of interest in this study. The perceptions of two forms comprising representation and geometry associated with two contrary shapes involving solid versus airy, were examined. One hundred and eighty respondents participated by using convenience sampling method. Data collection was obtained through an online questionnaire survey and analyzed by ANOVA statistics. The findings suggested that the representational form is recommended for all ages. All genders appreciate it when it combines with solid shape. In addition, the design of geometric form with airy shape is suggested for LGBTQ and younger clients. The implications in this research offer the insight design guidelines for the use of gender and age differences concerned businesses
Aesthetics · Art · Aesthetic Perception and Analysis · Color perception and design · Psychology · Social Psychology
Fundamental motives
Seeking the Ideal Form
Body weight, waist-to-hip ratio, breasts, and hips
Assessing dimensions of perceived visual aesthetics of web sites
From skeuomorphism to flat design
The role of music in adolescent development
Demographic factors have little effect on aesthetic perceptions of icons
Pictures as a Means of Conveying Information
| Citation velocity | historical |
|---|---|
| Highly cited | No |