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Culture Jamming

Bibliographic Data

ID22367116
AuthorsJay M Handelman (0000-0001-5555-7410, Queen's University), Robert V Kozinets (0000-0003-1724-8259, York University), Alexander I Mitchell (Queen's University), Alexander Mitchell
Year2017
Pages1-2
Publication date2017-09-22
Open AccessYes
TypeOTHER
VenueThe Blackwell Encyclopedia of Sociology (JOURNAL)
PublisherWiley (PUBLISHER • GB)
DOI10.1002/9781405165518.wbeosc187.pub2
OpenAlexW4238593015
ISBN9781405165518
LanguageEN
References cited7

Culture jamming refers to an organized, social activist effort that uses inverted, similar broadcast techniques to counter mass media messages that support the current technocapitalist system. Culture jammers often target issues such as the social equality, materialism, and environmental problems of technocapitalism, and they are often embroiled in debates around freedom of speech and expression. The concern may be related to Jürgen Habermas, for whom an ideal speech situation is one in which all participants within a public space are empowered to reach consensus on issues of mutual importance through engagement in symmetrical discourse. What motivates activists engaged in culture jamming, however, is a view that contemporary communications are distorted by the power of media companies. Here activists regard symmetrical public discourse as being eroded by corporately controlled mass media that have come to serve as a culturally omnipresent venue through which corporate‐sponsored advertising shapes a logic of consumption. Culture jamming, then, is the attempt by activists to break through this corporate‐controlled, distorted, asymmetrical public discourse that has led to a hegemonic cultural logic whereby consumption comes to permeate all aspects of lived experience

Critical discourse analysis · Cultural hegemony · Epistemology · Hegemony · Ideology · Jamming · Mass media · Materialism · Media studies · Political science · Politics · Public relations · Social science · Sociology · Consumer Behavior in Brand Consumption and Identification · Law · Media Studies and Communication

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Highly citedNo

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