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Why, When, and How Personal Control Impacts Information Processing

A Framework

Bibliographic Data

ID2237393
AuthorsAnne-Sophie Chaxel, Anne‐Sophie Chaxel (0000-0002-8352-4824, Virginia Tech, corresponding author)
Year2016
Volume43
Issue1
Pages179-197
Publication date2016-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (PUBLISHER • GB)
DOI10.1093/jcr/ucw013
OpenAlexW2275013863
LanguageEN
Citations received3
References cited50

The present research investigates why, when, and how feelings of personal control influence the way consumers process product information. Four studies were conducted. The results show that under baseline conditions, consumers who believe they can control the environment (internal locus of control) show greater confidence in their emerging preference in a choice process and demonstrate higher levels of preference-supporting bias than consumers who believe the environment controls their fate (external locus of control). However, the opposite relationship between locus of control and confirmatory information processing occurs when a threat to personal control is encountered. When threatened, consumers with an internal (external) locus of control activate an accuracy (defense) goal that results in lower (higher) levels of confidence in their emerging preference and confirmatory information processing than consumers with an external (internal) locus of control. These findings are integrated within a general framework that accounts for the impact of personal control on information processing. The framework predicts and empirical evidence confirms that the alternative strategies adopted to process information at different levels of personal control affect both product choice and willingness to pay for a new product.

Business · Cognitive psychology · Control (management) · Economics · Feeling · Information processing · Locus of control · Microeconomics · Personally identifiable information · Preference · Product (mathematics) · Behavioral Health and Interventions · Computer Science · Consumer Behavior in Brand Consumption and Identification · Decision-Making and Behavioral Economics · Marketing · Psychology · Social Psychology

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Unique citing works3
Citations per year0,5
Citation span2020 - 2025 (6)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 3

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