Numbers Are Gendered: The Role of Numerical Precision

Dados Bibliográficos

AUTOR(ES) Dengfeng Yan
ANO 2016
TIPO Artigo
PERIÓDICO Journal of Consumer Research
ISSN 0093-5301
E-ISSN 1537-5277
EDITORA Oxford University Press
DOI 10.1093/jcr/ucw020
CITAÇÕES 5
ADICIONADO EM 2025-08-18
This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations

(2015)

The Top-Ten Effect: Consumers' Subjective Categorization of Ranked Lists

(2014)

Framing the Game: Assessing the Impact of Cultural Representations on Consumer Perceptions of Legitimacy

(2013)

Numerosity and Consumer Behavior How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing

(2013)

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