Dados Bibliográficos

AUTOR(ES) Marguerite Deliema , Doug Shadel , Karla Pak
AFILIAÇÃO(ÕES) University of Minnesota Twin Cities, Washington State director of AARP, 18000 International Blvd. SeaTac, WA, Senior program specialist at AARP Washington, 18000 International Blvd. SeaTac, WA
ANO 2020
TIPO Artigo
PERIÓDICO Journal of Consumer Research
ISSN 0093-5301
E-ISSN 1537-5277
EDITORA Routledge (United Kingdom)
DOI 10.1093/jcr/ucz020
CITAÇÕES 1
ADICIONADO EM 2025-08-18
MD5 b48fd4a4dc6bab2431fc5094c96ec0ee

Resumo

Millions of Americans are targeted by investment scams, resulting in billions of dollars lost each year. Previous research indicates that investment fraud victims are more likely to be male, white, and married, and to have higher socioeconomic status compared to the general US population, but little research examines what behaviors and mindsets differentiate them from other investors. A telephone survey was administered to 214 investment fraud victims and 813 general investors recruited using random digit dialing. Based on the opportunity model of predatory victimization, the aim was to identify differences in investment behaviors and psychological mindsets that may affect exposure to investment scams and make individuals more attractive and susceptible targets. In addition to being older and male, victims were more materialistic than general investors and were more frequent stock traders, and purchased more investments sold through unsolicited calls, emails, television advertisements, or 'free lunch' seminars, but were less likely to invest based on a social network member's recommendation. As more retirees begin to take on managing their retirement assets, many may be tempted by unreasonable investment returns promised by unscrupulous brokers. Findings point to specific areas where investor education is needed to counteract poor investment decision-making and risky mindsets.

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