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Compliance clusters

Theory-based audience insights for water conservation through irrigation restriction adherence

Bibliographic Data

ID22416358
AuthorsLaura A Warner (0000-0003-2784-6666, University of Florida, corresponding author), Dipendra Aryal (0009-0009-0282-3549, University of Florida), Adeyinka Temidayo Ayodele (0009-0000-4978-8538, University of Florida), Oluwatosin Alexsandra Asemokhai (0000-0001-9119-336X, University of Florida)
Year2026
Volume42
Issue2
Pages263-281
Publication date2026-03-04
Open AccessNo
TypeARTICLE
VenueInternational Journal of Water Resources Development (JOURNAL)
Journal identifiersISSN: 0790-0627 • E-ISSN: 1360-0648
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/07900627.2026.2637595
OpenAlexW7135205571
LanguageEN
References cited60

Florida’s growing population and water demands necessitate effective conservation strategies such as irrigation restrictions. This study employed audience segmentation, leveraging the theory of planned behaviour and value-belief-norm theory to assess irrigation restriction compliance. Four distinct segments, the steady supporters, moderate self-interested compliers, encouraged eco-adherents, and reserved resisters, showed diverse profiles regarding values, attitudes and compliance abilities. By identifying theory‐driven compliance subgroups, this study fills a gap in irrigation policy research and extends behavioural theory to a mandatory water‐use context, offering targeted guidance for improving policy communication and conservation outcomes, serving as a model for future challenges in other regions globally.

Irrigation · Water conservation · Water resources · Water supply · Water use · Agricultural Innovations and Practices · Child Nutrition and Water Access · Water resources management and optimization

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Highly citedNo

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