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When Does ESG Adoption Build Resilience in Tourism? Stakeholder Dynamics and Thresholds in an Emerging Market

Bibliographic Data

ID22418760
AuthorsHuu Nghia Le (0000-0003-2183-0911, University of Economics Ho Chi Minh City Ho Chi Minh City Vietnam), Zuzana Tučková (0000-0001-7443-7078, Tomas Bata University in Zlin), Tien Phat Pham (0000-0001-9472-5878, Tomas Bata University in Zlín Zlín Czech Republic)
Year2026
Publication date2026-06-15
Open AccessYes
TypeARTICLE
VenueBusiness Strategy and the Environment (JOURNAL)
Journal identifiersISSN: 0964-4733 • E-ISSN: 1099-0836
PublisherWiley (PUBLISHER • GB)
DOI10.1002/bse.71143
OpenAlexW7164838900
LanguageEN
Citations received1
References cited44

Environmental, Social and Governance (ESG) practices are increasingly integral to business strategy, yet their adoption in tourism, especially in developing destinations, remains underexplored. This study examines how ESG is perceived and operationalised on Phu Quoc Island, Vietnam, by drawing on semi‐structured interviews with tourists, communities and service providers, and complementing them with agent‐based modelling (ABM) of stakeholder interactions. Results show that while tourists support ESG in principle, their willingness to pay is constrained by cost; communities condition their support on visible governance and ecological integrity; and providers shift from compliance to differentiation but face saturation pressures. The ABM uncovers threshold effects: ESG adoption accelerates only when demand reaches critical mass, and environmental decline triggers community resistance, undermining systemic resilience. By integrating qualitative and simulation methods, this work advances understanding of ESG adoption as interactive, context‐sensitive and bounded—a foundation for more resilient tourism strategies in emerging markets.

Corporate governance · Emerging markets · Psychological resilience · Stakeholder · Stakeholder engagement · Tourism · Diverse Aspects of Tourism Research · Environmental Sustainability in Business · Sharing Economy and Platforms

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Citations per year1
Citation span2026 - 2026 (1)
Highly citedNo

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