Exploring the longitudinal effects of ad relevance in short-form video influencer advertising
Bibliographic Data
| ID | 22420008 |
|---|---|
| Authors | Bin Li (0000-0002-9633-0033, Wuhan University), Tianjun Zhan (University of Technology Sydney, corresponding author), Qi Zhou (0009-0009-1641-6522, Wuhan University) |
| Year | 2026 |
| Volume | 45 |
| Issue | 14 |
| Publication date | 2026-07-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Current Psychology (JOURNAL) |
| Journal identifiers | ISSN: 1046-1310 • E-ISSN: 1936-4733 |
| Publisher | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1007/s12144-026-09779-y |
| OpenAlex | W7169682869 |
| Language | EN |
| References cited | 56 |
Inference · Intrusiveness · Persuasion · Relevance theory · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Media Influence and Health
How the destination short video affects the customers' attitude
Understanding ad avoidance on Facebook
Forced Exposure and Psychological Reactance
The influence of perceived ad relevance on social media advertising
Predictors of Advertising Avoidance in Print and Broadcast Media
Assimilation of Enterprise Systems
Common method biases in behavioral research
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Dual-Processing Accounts of Reasoning, Judgment, and Social Cognition
How perceived control affects advertising avoidance intention in a skippable advertising context
The effects of ad social and personal relevance on consumer ad engagement on social media
Humor and camera view on mobile short-form video apps influence user experience and technology-adoption intent, an example of TikTok (DouYin)
The effects of sponsorship disclosure in short-form video
Can I @handle it? The effects of sponsorship disclosure in TikTok influencer marketing videos with different product integration levels on adolescents’ persuasion knowledge and brand outcomes
Effect of short video ads on sales through social media
Influencer advertising on Instagram
Gender effects in influencer marketing
Putting Things into Context
E-Commerce Influencers in China
The Effects of Brand Placement Disclosures in Fiction
Adolescents’ Understanding of the Model of Sponsored Content of Social Media Influencer Instagram Stories
The Value of Influencer Marketing for Business
Social media influencer marketing
Impacts of influencer attributes on purchase intentions in social media influencer marketing
Extending the Internet meme
The continuation and recommendation intention of artificial intelligence-based voice assistant systems (Aivas)
| Citation velocity | historical |
|---|---|
| Highly cited | No |