Translating Myth to Film

This paper explores the use of film adaptation of Chinese mythological novels in intercultural communication, focusing especially on the fidelity of adaptation and image creation of cultural elements influence cultural knowledge and cultural appreciation. It also examines the mediating role of cultural interpretation of the audience and the moderating effect of access to language. A mixed-method design was employed, including a systematic survey of 321 overseas viewers alongside 12 semi-structured open-ended qualitative interviews. Structural equation modeling (SEM) was used for testing the proposed relationships, both mediation and moderation effects in the quantitative stage. Qualitative step made thematic analysis to explore interpretations by the audience and provided extensive information with the perception of viewers on the topics of adaptation fidelity and cultural symbolism. Quantitative results prove that both adaptation fidelity and visual representation favorably enhance the culture understanding and enjoyment, cultural interpretation of the audience can be viewed as a key mediator. The available language also intensified the interpretation and cultural results association. The qualitative evidence indicated participants perceived symbolic authenticity and quality of translation to be crucial to how they perceive culture and explain the mechanism behind the statistical correlation. The integration of survey evidence and audience narratives pits this research of an adaption theory and intercultural communication hosting film adaptations as feedback cultural bridges influenced by fidelity and symbolism and the interpretation and accessibility. Practically, it emphasizes the value of culturally sensitive modes of adaptation, translation of high quality and audience participation of intercultural effects of mythological narratives in film.

Fidelity · Intercultural communication · Mediation · Mythology · Narrative · Target culture · Media Influence and Health · Shakespeare, Adaptation, and Literary Criticism · Translation Studies and Practices