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Resumo

The concept of 'grobalization' is proposed to complement the popular idea of 'glocalization.' In addition, a sociologically relevant concept of 'nothing' is defined and juxtaposed with 'something.' Two continua are created—grobalization-glocalization and nothing-something—and their intersection creates four quadrants: the grobalization of nothing, glocalization of nothing, grobalization of something, and glocalization of something. Of greatest importance are the grobalization of nothing and the glocalization of something, as well as the conflict between them. The grobalization of nothing threatens to overwhelm the latter and everything else. Other issues discussed include the loss of something in a world increasingly dominated by nothing, the disappearance of the local, and the relationship of the triumph of nothing to political economy, especially social class. I conclude that no social class is immune to this process and that the poor and lower classess may be 'doomed' to something.

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