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Resumo

In Dalian Software Park, China's centre for IT‐enabled outsourcing and offshore services, knowledge workers find themselves on the 'assembly line' of information processing, carrying out highly routinized, de‐skilled, and poorly paid work for which they are vastly overqualified. Following the recent attention to culture and personhood in studies of global capitalism, I argue that these knowledge workers are motivated by two forms of cosmopolitanism: corporate cosmopolitanism, the capacity to reconcile the supra‐territorial values of 'global' corporate culture with local values; and nationalist cosmopolitanism, whereby individual workers see the performance of cultural openness as a way of contributing to China's national project of modernization. As well as providing a rare account of cosmopolitanism in the workplace, this article demonstrates the significance of cosmopolitanism for the global economy. The pursuit of cosmopolitanism creates a productive friction between individual projects of self‐making, corporate projects of disciplining labour, as well as national projects of pursuing modernity and development.

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