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Resumo

Building upon work in visual studies and art history on symbolic perspective, film studies on structures of looking, and linguistic anthropology on entextualization and ideology, this article explores the semiotics of vision/visibility and perspective. In particular, I focus on ethnographic data from the cinema of Tamil Nadu, India, wherein (being seen) seeing a film image and being seen in a film image emerge as pragmatically problematic for those party to the image. In doing so, the article asks: what does it mean and do to see and be seen by, look away from and be effaced by the film image and, further, see or be seen vis‐à‐vis the above (seeing someone being seen in a film image, be seen looking away, etc.)?

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