Accuracy of Communication From an External Public to Employees in a Formal Organization
Bibliographic Data
| ID | 2269280 |
|---|---|
| Authors | James E Grunig (0000-0003-1947-7274, University of Maryland, College Park, corresponding author) |
| Year | 1978 |
| Volume | 5 |
| Issue | 1 |
| Pages | 40-53 |
| Publication date | 1978-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Human Communication Research (JOURNAL) |
| Journal identifiers | ISSN: 0360-3989 • E-ISSN: 1468-2958 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1111/j.1468-2958.1978.tb00621.x |
| OpenAlex | W2025603721 |
| Language | EN |
| Citations received | 1 |
| References cited | 34 |
As publics of organizations become larger, better organized and more powerful, communication from these publics into organizations becomes essential if the organization is to adapt to this portion of its environment. This article uses Grunig's multisystems theory of organizational communication and McLeod and Chaffee's coorientation paradigm to conceptualize which employees of an organization will achieve the highest level of accuracy with an external public and then uses data from a study of a large business firm to test the conceptualization. Results show that accuracy occurs only when special combinations of conditions are present. The article concludes that organizations cannot leave external communication to the initiative of individual employees but must form a unit to do “systemic” research on the organization's relationship with its environment
Conceptualization · Knowledge management · Organizational architecture · Organizational communication · Political science · Public relations · Publics · Sociology · Test (biology · Business Strategy and Innovation · Complex Systems and Decision Making · Computer Science · Customer Service Quality and Loyalty · Psychology
The social psychology of organizations
Approaches to organizational design
Complex organizations
Organizations
Communication in Community Decisions on the Problems of the Poor
Communication in a Community Development Agency
Multicollinearity in Regression Analysis
Upward Communication in Industrial Hierarchies
A Textbook of Econometrics
The Impact of Television Advertising
Organizational Interdependence and Intra-Organizational Structure
Organizations and Clients
Communication and Coorientation of Collectivities
Goals, Environmental Pressures, and Organizational Characteristics
Explanation in Social Science
Interpersonal Communication and Coorientation
Interpersonal Approaches to Communication Research
Human Behavior
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,02 |
| Citation span | 1981 - 1981 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |